5.01.2012

Lemonade & Peanut Butter

Meet Team Skeen. Creative, that's me! Engineering- my darling drill-wielding husband. And Sales, the little munchkin that dreamed up this whole project...
L-E-M-O-N-A-D-E!

Once we finished construction on our newly re-purposed lemonade stand, I immediately started working with Janie Kathryn on a strategy to attract customers. She thought it was a good idea to add cookies to the menu. After all, Daddy did add that nifty shelf to the stand. I proposed that Janie Kathryn choose a worthy cause to which we could donate a portion of the proceeds. The Easter Bunny did just lavish her with gifts. Her basket overfloweth, why not pay it forward. So, after careful consideration we landed on the Mid-South Food Bank.

The plan was developed. It was time to move on to marketing. What better way to get the word out than to spread it on facebook? Turns out a sweet little girl's entrepreneurial endeavor and a worthy cause motivate a lot of friends (and a few strangers) to brave the rush hour traffic to buy a cup of lemonade.
The end result was about $117 in sales and donations. Not too shabby for a little lemonade stand. I asked Janie Kathryn how much she thought she should keep. "Ten dollars." Team Skeen was good with that. We also put $15 away to buy more supplies for the next sale. Business lesson #1: You can't always depend on the Easter Bunny to provide your business needs.
Did you know that for every $1 that is donated to the Food Bank, they are able to purchase $4 worth of groceries? This adventure taught us a lot! We were able to tour the Food Bank, thanks to Marcia Wells, who kindly took time to show us around. We presented our modest, yet hard-earned check to the President and CEO, Estella Mayhue-Greer. We learned that the Food Bank's Food For Kids Backpack Program provides food for children in our community that do not have enough to eat. We discovered that peanut butter is a hot commodity. The shelf was bare.

Will we do this again? Absolutely! Keep an out for our next facebook event notice! Perhaps, there's a peanut butter drive in our future.

2 comments:

  1. Thank you Janie Kathryn (and Mom & Dad) for your generous spirit! Hope to see you again soon.
    Marcia Wells
    Mid-South Food Bank

    ReplyDelete
  2. This is sooo cool! I want you to call the newspaper! It would make such a sweet up-beat articule.

    ReplyDelete